The Big G is making major enhancements to Google Analytics, starting with the dashboard. Let’s take a detailed look at what’s new.
Welcome to Brainstorms, the Digital Strategy & Creative Thinking blog
Here you will find think pieces, random musings and (hopefully) useful insights about creativity, online marketing, content, social media and other stuff.
10 Deadly Website Design Mistakes & How To Avoid Them (2020 Update)
Our hefty guide to website design mistakes that can spell the difference between success and failure. Are you committing any of these sins?
How to Get More from Hubspot’s Blog Topic Generator Tool
Hubspot has a great tool for blocked bloggers to get new blog topic ideas. Here’s how to take it further and generate greater content.
Alternatives to Ranking for Competitive Keywords
Or, how to drive website traffic when there are too many cars on the road.
Ranking for highly competitive keywords can be frustrating. Try these alternative methods of driving traffic when there are too many cars on the road.
Website ROI: Thinking Beyond Launch
How to make your new website work for you.
A website without a marketing strategy is like a book on a shelf — valuable, but virtually useless. Here’s how to make your website work for you.
Be a Giver
How giving first makes for better marketing.
If you want to gain traction in today’s digital marketplace, provide value BEFORE you ask for anything in return.
6 Tips for a Better Newsletter
Is your newsletter struggling to gain readers or generate sales? Maybe it’s just not serving the right stuff. Here are some quick tips to give it a tune-up.
Content Marketing for Beginners
Content marketing basics for business owners, entrepreneurs and other non-marketing types. Wondering where to start? Look no further.
Congratulations! We’re all futurists now.
In today’s world, you have to think ahead just to keep up. At the rapid pace of modern society, things change so fast that it’s almost impossible to keep up. It’s no longer enough to simply watch what people are doing and meet them where they are. Now we have to think ahead, make projections based on where we think […]
Using Data for Creative Problem Solving
How data can help you overcome confirmation bias and lead to a creative solution.
Don’t trust your assumptions. Trust the data. Otherwise, you may find yourself in a state of disbelief.