The heart of the Outpost. All of our services are facets of Digital Strategy Consulting, serving our goal of providing you with the best solutions to supercharge your digital marketing and reach more customers.
Who we serve
Most of our clients are small-to-medium-sized companies. We have worked with companies across a number of industries — from retailers to restaurants, publishers to non-profits. We love to help a good cause!
Some have no in-house marketing team, or a couple of overworked people trying their best. We bring guidance and fresh ideas to pull these brands out of the wilderness and onto the yellow brick road to results.
How we serve
We bring ideas. We brainstorm. We write… stuff. We explore, experiment, and track the data. We produce detailed (yet easy to digest) reports.
We analyze your existing efforts to determine what could be improved, then provide concrete strategies to make it happen. From there, we either help your team implement, or we put the plan into action for you.
But most importantly, we listen. We listen to you telling us your goals, challenges and what your brand is about. We want to know who your customers are, so together we can figure out who they could be.
Content Marketing
This is the practice of generating useful content (articles, video, etc) to promote your brand, and is the basis of most successful marketing in the modern age. By first giving something of value to your target audience before they become a customer, you allow them to test-drive your brand before they form a relationship with you. Content marketing increases brand loyalty and is incredibly cost-effective.
We show you what to post, where to post, and when to post to get the most out of social media, search engines and other digital marketing channels.
We write, curate and most importantly MEASURE the impact of our efforts. Measurement is key. Because every audience is different, this allows us to fine tune our messaging and content to get better results.
Social Media
Social Media has replaced traditional media as the primary way people get and share information. But each platform has its own culture, requiring the right approach. We help you sort through the ins-and-out of marketing on Facebook, Twitter, Snapchat, Quirkdoodle and others.
Don’t know that last one? We just made it up — to remind you that something new is always coming.
E-Mail Marketing
Even in the age of social media, inboxes are still a great way to communicate directly with your audience. The right e-mail marketing strategy can help you craft your brand’s image in the minds of your customers, increase conversions, website traffic, and brand loyalty. The wrong e-mail marketing strategy can make your customers never want to shop with you again. It’s important to strike the right balance between communication and overload. So many brands screw this up. Don’t be one of them.
Website Development
A good website is as important as ever when it comes to branding. It’s not only vital that brands have websites that provide information and facilitate sales, they must do so in a way that speaks subconsciously to their audience – through look, feel and user experience. And as web technologies have matured, so have audiences’ expectations, so it’s important to give an aging site an overhaul now and then to keep your brand feeling fresh and up-to-date.
Ready to get started? Click the button below, and say hello.